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Direct linkDeng, Yi; Feng, Dezheng – Asia Pacific Journal of Education, 2023
The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this…
Descriptors: Foreign Countries, Public Relations, Communication Strategies, Annual Reports
Hannah Yun Yau Lai – ProQuest LLC, 2022
Because of the priority placed on learning intercultural skills in the 21st century workplace, many higher educational institutions around the world have emphasized internationalization in recent years. In late 2022, two years after the Covid-19 pandemic significantly impacted their internationalization efforts, resulting in quarantine…
Descriptors: Global Approach, COVID-19, Pandemics, Public Colleges
