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Direct linkDongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Jones, Sosanya – ITHAKA S+R, 2021
While it is clear that not all mergers and consolidations are a success story, and some collapse under backlash from students, faculty, and other community members, the University System of Georgia (USG) has completed an astounding number of successful mergers between its institutions. This case study provides an overview of the timeline of the…
Descriptors: Higher Education, Access to Education, Equal Education, Racism
