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The Role of Brand Authenticity for Higher Education Institutions
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Florent Girardin; Inès Blal; Renaud Lunardo – Journal of Marketing for Higher Education, 2024
Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…
Descriptors: Higher Education, Marketing, College Choice, Reputation
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Summary Report. mba.com Prospective Students Survey 2021. Market Intelligence
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Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Career Aspirations. mba.com Prospective Students Survey 2021. Market Intelligence
PDF on ERIC Download full text
Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: College Students, Student Recruitment, Occupational Aspiration, Vocational Interests