Purpose: This paper addresses the significance of training students in entrepreneurship to enable sustained national and international competitiveness in the knowledge-based global marketplace. Entrepreneurial education is varied, ranging from basic to in-depth courses, including customer-focused programs, such as the National Science Foundation…

Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study…

The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…

We present a case study to teach data visualization with Tableau in an introductory business analytics course. The case uses publicly available data sets from touringplans.com that record wait times for various attractions at Disney World in Orlando, Florida. In the case study, students use Tableau to clean, organize, and analyze wait time data,…

This study of 643 students covering 1286 individual undergraduate business classes explored the factors impacting student acquisition of assigned textbooks and instructional materials. The findings indicated that counterintuitively, lower textbook prices did not increase acquisition rates, and that the utility of assigned materials was the primary…

As COVID-19 continues to impact various business sectors, university administrators have steadily pushed for all academic units to resume on campus operations and activities; conversely, faculty and students have expressed increased interest in continuing online teaching/learning. We aim to mitigate this "tug-of-war" between…

The objective of this study is to explore the stereotypes that students have about agribusiness students. We seek to determine the nature of these stereotypes and how they compare relative to marketing and accounting students. Our intent is to reveal the degree of fit of the agribusiness major within a college of business, as personality…