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Practices of Chinese Businesspersons for Saving Addresser-Oriented Face in Intercultural Communication
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Xiaoxi, Guo; Stapa, Mahani Binti – Eurasian Journal of Applied Linguistics, 2022
In Chinese culture the concept of 'face' refers to the "dignity" or "prestige" of an individual that must be protected or saved, particularly in inter-cultural communication. This study aimed to examine how addressers inevitably save their own face in inter-cultural communication and what different strategies of 'face' saving…
Descriptors: Foreign Countries, Interpersonal Communication, Communication Strategies, Human Dignity