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Triezenberg, Heather A.1
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Fish Disease Outreach Messages: Testing of Gain and Loss Frames
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Pavloski, Erin L.; Triezenberg, Heather A. – Journal of Extension, 2021
Gain and loss framing has been used in risk communication across many fields as a technique for shaping individuals' behaviors. Via community-engaged research conducted with the Michigan Department of Natural Resources, we tested five message frames to determine efficacy for outreach programs. We made the following determinations: (1) for…
Descriptors: Animal Husbandry, Disease Control, Agricultural Occupations, Intention