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Download full textEble, Alex; Hu, Feng – Annenberg Institute for School Reform at Brown University, 2021
Hundreds of colleges have changed their names to signal higher quality. We estimate how this affects college choice and the labor market performance of college graduates. Administrative data show that name-changing colleges enroll higher-aptitude students, with larger effects for attractive-but-misleading name changes and among students with less…
Descriptors: Colleges, Universities, Institutional Characteristics, Reputation
