Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 1 |
Descriptor
| Accountability | 1 |
| Annual Reports | 1 |
| Communication Strategies | 1 |
| Foreign Countries | 1 |
| Marketing | 1 |
| Public Relations | 1 |
| Universities | 1 |
Source
| Asia Pacific Journal of… | 1 |
Author
| Deng, Yi | 1 |
| Feng, Dezheng | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Hong Kong | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkDeng, Yi; Feng, Dezheng – Asia Pacific Journal of Education, 2023
The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this…
Descriptors: Foreign Countries, Public Relations, Communication Strategies, Annual Reports
