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Ward, James Dean; Corral, Daniel – Research in Higher Education, 2023
Private nonprofit colleges are increasingly using tuition resets, or a decrease in sticker price by at least 5%, to attract new students and counter declining demand. While discounting tuition with institutional aid is a common practice to get accepted students to matriculate and to increase affordability, a tuition reset is a more transparent…
Descriptors: Private Colleges, Tuition, Paying for College, Fees