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Direct linkHeidi Batiste; Jennifer Barajas; Briana Saldivar – Management Teaching Review, 2024
The Explainer Video Project was developed to familiarize management students with evaluating explainer videos for credibility and quality. In addition, it provides students with unique options for creating video content. Today's workplace needs college graduates with entrepreneurial skills applicable to the gig economy enabled by online platforms.…
Descriptors: Video Technology, Instructional Films, Technology Uses in Education, Credibility
