Purpose: In this study, we used critical discourse analysis to examine what school websites convey about the expected roles of educators and students. Research Design: We analyzed 13 high school websites from a mid-sized urban district that has implemented several market-based reforms and has a centralized school choice model. We employed the…

Online platforms are increasingly the main point of contact between schools and students, families, and the community. In this article, we present a framework, called "Flipping the Script," that we developed while researching how students, teachers, and families were portrayed on school websites. Based on a systematic analysis of nearly…