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Direct linkLaura A. Warner; Alicia L. Rihn; Amy Fulcher; Susan Schexnayder; Anthony V. LeBude – Journal of Agricultural Education, 2022
This study examined factors that shape how nursery growers perceive automated nursery technologies and evaluate how these perceptions relate to growers' adoption. We applied Rogers' (2003) Diffusion of Innovations to understand growers' perceptions of automated technologies to inform Extension programming serving niche audiences in the nursery and…
Descriptors: Agricultural Occupations, Automation, Agricultural Production, Innovation
