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Direct linkAli Kara; Maung K. Min – International Journal of Sustainability in Higher Education, 2024
Purpose: The purpose of this study is to explore Generation Z (Gen Z) consumers' sustainable consumption behaviors at a university campus by examining various antecedent and moderating influencers of their sustainable consumption behaviors. Design/methodology/approach: A quantitative research methodology is used in this study. A structured…
Descriptors: Generational Differences, Consumer Economics, Age Groups, College Students
