LaPiere's pioneering study explored the tenuous connection between attitudes and behaviors in the context of racism. This activity provides a replication proposal framework that is useful for applying critical thinking skills, including new forms of measurement. Students read the study and provide written responses to several discussion prompts…

Course: Communication Research Methods. Objectives: This activity provides students with an experiential introduction to measurement theory and the methods for assessing measurement reliability. First, multiple measurements of a person's height are interpreted according to classical test theory. Second, the measurement of human height is used as…

Courses: Rhetorical Criticism, Communication Theory, Communication Research Methods, Introduction to Communication Studies. Objectives: This is an introductory exercise that acquaints students with rhetorical criticism as a means of communication inquiry. By the end of the exercise, students will be able to: understand symbols as connected and…

Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.