Information societies--and life in general--require a host of skills beyond those found in the traditional school curriculum. Yet nearly a quarter of the way through the 21st century, educators are still looking for clarity on what these skills are and a comprehensive, whole-school model that explains how to teach and develop them; how to observe…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…