The UK's universities are a global success story; world-renowned for high-quality teaching and for supporting social mobility and economic growth across the UK. In February 2018, the prime minister launched the government's review of post-18 education and funding in England. The review aims to 'ensure that the education system for those aged 18…

Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

Hispanic high school graduates have lower college completion rates than academically similar white students. As Hispanic students have been theorized to be more constrained in the college search and selection process, one potential policy lever is to increase the set of colleges to which these students apply and attend. In this paper, we…

The authors in this qualitative study explored how Saudi Arabian students selected a teaching focused research institution by examining Kingdom of Saudi Arabia and U.S. national influences, institutional factors, and personal influencers. Despite the continued rise in Saudi Arabian students studying at U.S. universities, limited published research…

The U.S. Congress has recognized that safety is essential on our college and university campuses. Incidents such as the Virginia Tech massacre and the death of Jeanne Clery have emphasized the need for legislation that assists students in selecting a safe college and improves their safety by reducing the incidence of crimes and fires. The Clery…

Large bodies of literature reveal two salient experiences during adolescence and young adulthood for many men who identify as gay and bisexual: disclosing one's sexual identity to parents and going to college. Research suggests the reaction of one's parents to sexual identity disclosure serves as a powerful indicator of subsequent health-related…

A synopsis of students course taking and the type of diploma chosen by high school students, also known as their Individualized Learning Plans (ILP), provides a holistic view of student's preparation in high school, and serves as a reliable indicator of their college and career readiness. While ILPs are mandated in over 30 states, limited work has…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…

After two demanding years for everybody in higher education, and particularly for students, it is encouraging to see that in most parts of the UK, undergraduates are beginning to see better value-for-money, and fewer students are reporting poor or very poor value from their academic experience. With much more frequent 'face-to-face' teaching,…

A long overdue, much needed transformation is underway in the higher education system. It started a decade ago, when federal and state policy­makers first began to collect data on what students earn after pursuing a postsecondary education. But new data are fundamentally differ­ent. Unlike broad-based national statistics, such as how much someone…

The internationalization and marketization of higher education has resulted in U.K. universities' increasing reliance on recruitment agents to boost international student numbers. This places agents and agencies in a position of considerable influence with regard to the educational choices that students make. These institutional and individual…

We measure college enrollment selectivity gaps by race-ethnicity using a novel method that is sensitive to both the level (2- vs. 4-year) and selectivity of the college in which students enroll. We find that overall Hispanic-White and Black-White enrollment selectivity gaps closed in the United States between 1986 and 2014. This overall closing of…

Where students go to college, not just whether they go, may be important to their educational and career success. Yet half of high school students from disadvantaged families "undermatch"--they do not enroll in college at all or not at the most selective college they could. The U.S. Department of Education tested a set of promising,…

Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…