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Zhu, Alex Yue Feng; Chou, Kee Lee – Youth & Society, 2020
Against today's global backdrop where financial responsibility has been transferred from the government to individuals, financial literacy, as a key component of financial capacity, could be an effective strategy to escape from lifecourse poverty. Compared with young adults, research demonstrates that financial literacy among adolescents is of…
Descriptors: Multiple Literacies, Money Management, Adolescents, Asians
Moscato, Emily M. – Marketing Education Review, 2018
Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…
Descriptors: Consumer Economics, Assignments, Marketing, Business Administration Education
Orhan, Serdar; Kaplan, Zeynep – Universal Journal of Educational Research, 2018
The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazig province. The research sample is composed of 158 male and 39…
Descriptors: Reputation, Physical Education, Physical Education Teachers, Income
Eberle, John – ProQuest LLC, 2018
This study implemented an information technology service management at a university and measured the effects that implementation had on customer satisfaction scores and key performance indicators (KPI). This project used industry best practices for ITSM processes, project management, and change management to implement the system. This project also…
Descriptors: Information Technology, Program Implementation, Management Systems, Higher Education
Jeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
Lu, Chao-Lin – ProQuest LLC, 2016
Solar energy provides several significant advantages, such as reduction of the CO[subscript 2] emissions, increase of energy supply diversification, security of energy, and regional/national energy independence. Due to the reduced installation cost and the rapid advances in solar energy technology, the installed capacity of solar power has been…
Descriptors: Consumer Economics, Attitudes, Energy, Power Technology
Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
Yaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
Ladwig, Christine; Schwieger, Dana – Journal of Information Systems Education, 2020
As commerce associated reviews grow in popularity, social media posters, reviewees, and hosting services should be aware of the legal responsibilities associated with such posts. In this teaching case, the authors describe a recent lawsuit brought against a TripAdvisor.com reviewer, providing an opportunity for classroom discussion of these…
Descriptors: Risk, Legal Responsibility, Internet, Libel and Slander
Ichsan, Ilmi Zajuli; Sigit, Diana Vivanti; Miarsyah, Mieke; Rahman, Md. Mehadi; Islami, R. Ahmad Zaky El; Husamah – Online Submission, 2020
Science education in the 21st century including biology learning at the level of Junior High School requires a more contextual implementation. Environmental learning topics such as green consumerism is a contextual topic in biology learning. Students must have high Pro-Environmental Behavior (PEB) to participate in protecting the environment. The…
Descriptors: Consumer Economics, Environmental Education, Junior High School Students, Grade 7
Molderez, Ingrid – International Journal of Sustainability in Higher Education, 2021
Purpose: There is a growing call for novel approaches in education with respect to sustainable development. Transformative learning lacks empirical research. This paper responds to that gap and aims at analysing how transformative learning nurtures ecological thinking. Design/methodology/approach: The "Students Swap Stuff" sustainability…
Descriptors: Transformative Learning, Ecological Factors, Thinking Skills, Sustainable Development
Raza, Syed Ali; Qazi, Wasim; Khan, Komal Akram; Shah, Syed Mir Muhammad – International Journal of Educational Management, 2021
Purpose: The promising factor for success in a prevailing knowledge-based economy is the excellence in customer service. Private universities are now becoming customer- and service-oriented organizations due to the competition. Therefore, many educational institutions treat their students as customers and restructure their educational practice…
Descriptors: Graduate Students, Undergraduate Students, Young Adults, Student Satisfaction
Goldman, Daphne; Alkaher, Iris; Aram, Iggy – Journal of Environmental Education, 2021
Making people aware of the interconnections between personal consumerism and its environmental consequences is fundamental for motivating them to engage in more environmentally responsible consumption practices. This interpretive study, conducted in 2018, explored how transformative sustainability learning is implemented in waste education…
Descriptors: Recycling, Consumer Economics, Ecological Factors, Environmental Education
Rethinking Career and Technical Education Inclusion in Career Journeys: Family and Consumer Sciences
Makela, Carole – Journal of Family and Consumer Sciences, 2018
It may be time to rethink the divide between occupations often referred to as "career and technical" and those perceived as requiring a bachelor's degree as well as the implications relevant to family and consumer sciences. With various credentials short of the bachelor's degree, including those offered through the American Association…
Descriptors: Vocational Education, Career Development, Career Readiness, Higher Education
Pradna, Mahir; Novitasari, Fransiska – International Journal of Learning and Change, 2017
In a time where firms tend to transform themselves to become the most innovative, information and communication technologies (ICT) have the ability to help firms expanding to new markets and trigger their customer's loyalty. Online application has been proven to be the key for companies in marketing their products. One e-commerce that follows this…
Descriptors: Foreign Countries, Consumer Economics, Information Technology, Computer Oriented Programs