The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

This article explores the integration of hip-hop with Islamic themes in the religious education (RE) classroom, with a focus on transcending the constraints of traditional narratives and creating a dynamic and wide-ranging understanding of Islamic traditions of interpretations. Drawing inspiration from Richard Bulliet's book Islam: A View from the…

Background: The prevalence of electronic-cigarette (e-cigarette) product placement in music videos is on the rise and currently unregulated. This promotional activity is concerning given the popularity of music videos among young adults. Aims: We examined associations between self-reported levels of exposure to music videos with any e-cigarette…

Extensive and repeated language exposure is essential for second language learning. While not all learners can get such exposure routinely in face-to-face contexts, English language learners today create pathways to opportunities for learning English through participation in social media communities. The informal exposure to English they obtain…

This study investigated the efficacy of the Superheroes Social Skills program in increasing social engagement of four elementary-aged children with autism spectrum disorder (ASD) in Pakistan, where English was spoken as a second language. The investigators implemented the first six lessons from the program in the classroom and assessed its…

Netflix series "Sex Education" is popular with young people in a way school-based programmes rarely are. Analyzing the first three seasons, this paper explores "what" and "how" educative content is offered and how young people are addressed as sexual subjects. It is argued that "Sex Education" radically…

Movies have long been used for teaching in undergraduate science courses. However, embedding movie references (EMR) in science videos is a new trend. This study explored how EMR in YouTube science videos might affect the nature of comments and the process of learning science. Using constructivist grounded theory, we compared comments on two…

Playing video games is one of the most popular leisure activities across the world. Video game music (VGM) is a musical art form prevalent in popular culture, and there is potential to use it for the music education of students. Using informal music learning (Green, 2002) and online participatory culture (Jenkins, 1992/2013) theories as grounds…

In this case study, ELA teacher candidates used video editing software to create mash-ups of popular YouTube videos in order to express critical commentaries about a range of educational issues and perspectives. Operating from a critical media literacies framework, candidates researched dissenting ways teaching and school(ing) were represented on…

Popular culture aids in the conditioning of U.S. society, assisting in the determination of who is esteemed as literate and who is disgraced with illiteracy. Unfortunately, pop culture depictions of black male literacy often reify the stereotype that black males are less literate than their peers. Although a real issue presents itself in the…

Most western countries face either existing or looming teacher shortages. No doubt there are many and varied reasons for this and no simple remedy. Contemporaneously, film and television can have profound, often unintended attitudinal and behavioural consequences. As reflectors and creators of societal values, axiomatically, they provide insight…

Hip-hop offers opportunities to rethink citation and argument. Hip-hop's melding with digital media means that students and scholars alike must keep abreast of citation style changes and continually investigate what counts as evidence in the classroom. This involves considering the ways in which popular culture, namely hip-hop, can help students…

During our six-week Collaborative Online International Learning (COIL) module (Oct.-Nov. 2019), 58 students jointly developed task-based projects on expressions of popular culture in Albany (USA) and Caracas (Venezuela). In teams of seven to eight participants, learners from both countries reflected on variations of popular culture through…

This study examined associations between Black youth's engagement with hip-hop culture and their sociopolitical development (SPD) (e.g., critical social analysis, critical agency, and anti-racist activism). Participants included 499 Black adolescents recruited from across the United States through an online survey panel. Findings from regression…

As increasing numbers of foreign language programs have employed multimedia into their curricula, the importance of ways and means to optimize the students' language learning through multimedia has been emphasized. While multimedia with on-screen text in the target language is extensively adopted by foreign language learners, there is no study of…