Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
Descriptor
| Advertising | 1 |
| College Students | 1 |
| Consumer Economics | 1 |
| Emotional Response | 1 |
| Foreign Countries | 1 |
| Gender Differences | 1 |
| Marketing | 1 |
| Memory | 1 |
| Neurosciences | 1 |
| Questionnaires | 1 |
| Statistical Analysis | 1 |
| More ▼ | |
Source
| Comunicar: Media Education… | 1 |
Author
| Baraybar-Fernánde, Antonio | 1 |
| Barquero-Pérez, Óscar | 1 |
| Baños-González, Miguel | 1 |
| Goya-Esteban, Rebeca | 1 |
| de-la-Morena-Gómez, Alexia | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| Spain (Madrid) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Download full textBaraybar-Fernánde, Antonio; Baños-González, Miguel; Barquero-Pérez, Óscar; Goya-Esteban, Rebeca; de-la-Morena-Gómez, Alexia – Comunicar: Media Education Research Journal, 2017
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover…
Descriptors: Emotional Response, Advertising, Television, Marketing
