This study is intended to provide guidance to public school districts by identifying research based campaign strategies that have been proven to help with the successful passage of bond initiatives. In the United States, half of all public schools need at least one major facility repair and in Ohio, because tax initiatives in support of school…

The need for proper communication strategies during a bond or levy campaign has been a critical part of the tax referendum process. The intent of this study was to identify the best communication strategies used by superintendents during the three stages of a tax referendum. Planning a tax referendum, campaigning for a tax referendum, and then…