Decreasing financial health damages an organization's reputation and economic viability to survive. Historically Black Colleges and Universities (HBCUs) leaders must strive to improve their financial health to protect their institution's reputation and risk of closure. Grounded in strategic enrollment management theory, the purpose of this…

While loyalty has been the focus of past researchers, this study delved into the relationship between customers and organizations interchanged with commitment through socioeconomics and its impact on retention. The research problem focused on possible explanations of low retention rates at a historically black college and the students' commitment…

Previous research has investigated the use of athletics roster management at small predominantly White institutions (PWIs), but no research has evaluated the impact on historically Black colleges and universities (HBCUs). This quantitative ex post facto research explored athletics roster management's impact on enrollment and retention using…

This article's authors use student transcript data to identify differences in the study of economics among Black students at HBCUs and PWIs. The data show that a higher fraction of Black students at HBCUs initially intend to study economics, relative to those at PWIs (4.0% vs. 1.3% of micro principles enrollees) and persist in the major (9.4% vs.…

The student retention of freshman students at Historically Black Colleges and Universities as of recent has been comparably low which leads to low graduation rates. To understand this phenomenon, there is a need to investigate the factors that impact the enrollment and retention of freshman students at Historically Black Colleges and Universities.…

This quantitative correlational predictive study examined the extent to which academic resilience and supportive environment collectively and individually predict internal motivation in African American male first generation college students at an HBCU in the United States. Academic Resilience Theory, African American Male Theory, and the Model of…

There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of…

African American male enrollment in degree-granting postsecondary institutions saw a small increase between 2010 and 2019, rising nine percent over that period. However, their representation only reached eight percent of total undergraduate students by fall 2019, down slightly from nine percent in 2010. Only 37% of African American men who started…

Maintaining and increasing student retention is a challenge for small institutions especially small private Historically Black Colleges and Universities (HBCU). There are factors which contribute to this problem of practice and solutions that could increase student retention given more research and analysis. The purpose of this instrumental case…

The application of educational equity has increasingly become a topic of discussion in the American higher education systems; thus, affecting so many of our key stakeholders and institutions. Educational research has addressed the need for educational equity in a plethora of ways. An in-depth analysis of strategies, and methodologies may prove…

Historically Black colleges and universities (HBCUs) contributed to over 20% of all bachelor's degrees earned by African American students. Since the 2019 pandemic, HBCUs have provided more online course offerings to their students. The continued success of HBCUs depends on their ability to grow with technology. This study examined the lived…

The existing retention literature focuses on White students and non-White students in predominantly White institutional (PWI) environments. Furthermore, prevailing literature tends to concentrate on varying factors that influence these students to be retained at their respective institutions. Retention factors in differing contexts, such as…

Accrediting agencies assess higher education institutions using performance indicators that are outdated and assessed incorrectly. This research uses various quantitative methods including multiple regression to provide data to understand the financial impacts of these indicators on mission driven historically Black colleges and universities…

This study examines the relationship between retention and customer satisfaction at a historically black college and university (HBCU). Using a mix-methods approach, which includes surveys, interviews, and focus groups with first year college students, we analyze the factors that contribute to student satisfaction and the extent to which…

This research investigated the pivotal role of Living Learning Communities (LLCs) within a public Historically Black Colleges and Universities (HBCUs) institution in the southeast region within the United States in fostering a sense of belonging among students and its subsequent influence on the university retention rate for freshman students. A…