This study evaluated the experiences of faculty-practitioners, graduate students, and a community partner within the context of a professional development (i.e., career education) course at a large, research-intensive institution. Over the course of a 16-week academic semester graduate information technology students worked in collaborative…

A novel concept for an integrated marketing communications (IMC) semester project succeeded in meeting or exceeding course learning objectives while increasing social impact and community engagement. Partnering with a selected business and a synergistic community cause, student teams developed and implemented an IMC plan to motivate consumers to…