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Direct linkMason, Sarah; Azzam, Tarek – American Journal of Evaluation, 2019
The connection between evaluation practice and its ultimate goal--social betterment--is indirect. With little or no direct control over social programs and policies, many evaluators rely on the actions of stakeholders to bridge the gap between evaluation practice and its purpose. Consequently, communicating with influence becomes key. The present…
Descriptors: Attitude Change, Influences, Reader Response, Evaluators
