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Direct linkCatherine Yuan Gao; Kexin Yu; Xu Liu – Journal of Higher Education Policy and Management, 2024
With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…
Descriptors: Foreign Countries, Reputation, College Environment, Institutional Advancement
Blanco Ramírez, Gerardo – International Journal of Qualitative Studies in Education (QSE), 2016
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…
Descriptors: Higher Education, Change Strategies, Commercialization, Rhetoric
Download full textAustralian Government Tertiary Education Quality and Standards Agency, 2017
This report informs Senator the Hon Simon Birmingham, Minister for Education and Training, the Parliament of Australia, the Australian higher education community and the general public about the performance of the Tertiary Education Quality and Standards Agency (TEQSA or the agency) during the financial year ending 30 June 2017. Prepared according…
Descriptors: Foreign Countries, Annual Reports, Academic Standards, Accountability
