With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

"A World of Private Higher Education" is the definitive treatment of a sector accounting for a third of the world's 200 million higher education enrolment--yet remaining largely unknown even to scholars of higher education and widely mis-characterized when it is considered by stakeholders or the general public. Beyond the eye-popping…

This paper examines the mechanisms through which higher education institutions (HEIs) explore, focusing on organizational status and institutional logic. We hypothesize that the exploration mechanisms differ depending on the public and private sectors. Revisiting middle-status conformity, we assert that the U-shaped relationship is stronger for…

Many institutions of higher education are better known for their athletics programs than their academic offerings. Should a crisis arise, athletics scandal and notoriety can threaten the future trajectory and financial health of the campus. As such, lapses in intercollegiate athletics oversight can create fractures and tensions within institutions…

A dominant narrative exists that all regional public universities (RPUs) are striving for prestige and, if given the chance, would readily abandon their missions of facilitating educational access for marginalized students and increase admissions selectivity to privilege elite students. As a result of this dominant narrative, RPUs are largely…

The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To this end, we have developed a new model, named the 4Q Model. Previous studies have already proposed a number of factors affecting university image. However, in this study, we simplified the factors into four main titles…

In this dissertation, I examined the how honors programs and colleges serve as a tool for public universities to compete with private universities in the rankings game, as well as examining how that contributes to stratification processes. By building on the existing literatures within the organization of higher education, student experiences in…

U.S. public master's institutions (PMIs) face conflicting imperatives to strive for prestige while democratizing college access for racially minoritized students. By elevating the former over the latter, critics note, these campuses may emulate their world-class peers for legitimacy and resources. Consequently, the dominant perspective links…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

This research conducted a combined bibliometric and scholastic analysis for characterizing and assessing rectors' academic performance and scholarly impact at public universities in Indonesia. This bibliometric study evaluated the academic performance of 82 rectors of public universities in Indonesia from 93 initial candidates, focusing on 2706…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

Purpose: State funding is being reduced for higher education institutes (HEIs) is linked to several checks such as performance-based incentives (Hagood, 2019). This forces HEIs to look for other options for funding. Endowment funds are now becoming the main source of revenue for HEIs (Sörlin, 2007), largely provided by alumni. Thus, this study…

This collection of short essays presents and examines six vignettes of organisational change in British, New Zealand and European universities. Drawing on the social studies of economisation literature, formal research projects and auto-ethnographic insights, the authors detail profound changes in how knowledge is produced in universities. They…

Public universities have assumed business-minded practices and norms that more closely align with goals and values of corporations than social institutions charged with creating and disseminating knowledge. One pervasive cost-savings strategy is the outsourcing of instruction to a contingent workforce. This case study explores the experiences of…

While academic capitalism pervades many facets of US higher education, this study analyzes paid adwords as a method of academic capitalism in the online marketplace. This article presents findings from a five-month quantitative analysis of paid adwords of the 2018 top "US News & World Report" top 100 national universities. Capturing…