New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…

The COVID-19 pandemic caused worldwide educational disruption. This paper addresses a gap in the literature relating to the impact of the pandemic on learning experiences of children in rural communities in the Global South, particularly in earlier years of schooling. Children in these communities are at considerable disadvantage in comparison to…

Purpose: Students' career choices and programmes of study are perceived to influence student understanding of many courses. Yet, research attention is limited on entrepreneurship education that is a panacea for unemployment. Thus, this paper aims to assess the influence of students' career interests on students' comprehension of the…

This article delineates the process through which a quantitative study in the context of Pakistan was adapted into emergent mixed methods research due to COVID-19-related complexities. The in-process data collection was halted abruptly as schools were closed and lockdowns were imposed across Pakistan in the early 2020s due to COVID-19. In…

The emergence of the global pandemic, SARS-CoV-2 has posed several challenges to education across the globe and led to the emergence and progression of newer methods of teaching and assessment. While online teaching has been quickly adopted and implemented across the globe, exams and assessment remain poorly managed both at an elementary and…

During the COVID-19 pandemic, many countries imposed restrictions on daily movements and operations, which resulted in the physical closure of academic institutions. As the world moved online, a University in Guyana also transitioned its programmes. However, operating in an online environment was fraught with challenges relating to inadequate…

This study examines tertiary students' behavioural intention to resume face-to-face mode of study, post-COVID-19. A modified UTAUT2 model of nine factors and a moderator is used to investigate the impact of these factors on developing country's tertiary students' behavioural intention. The influence of these students' behavioural intention on se…

The value of internationalization within the limits of mobility has become more pronounced during the COVID-19 pandemic. As reflection occurs on our own history, navigating a period of reset and renewal, this paper examines how to advance our thinking, and explore and transverse essential differences within the digital space. Hence, recalibrating…

This study aims to evaluate the opportunities and limitations of switching from conventional, face-to-face education to online, asynchronous education made possible by the Fourth Industrial Revolution's technology. This transition has been considerably expedited in several nations by the COVID-19 epidemic. Desktop analysis was used to conduct the…

This book offers an expert perspective on two key phenomena in the development of the information society, namely digital inclusion and digital exclusion. Despite the intensive digitalization of various areas in human activity, the lack of proper information and communications technology (ICT) literacy, the lack of access to high-speed Internet,…

Using 22 undergraduate business students' online learning experiences during the COVID-19 lockdown in Pakistan (as the pandemic was the "only" time these students were enrolled as "online" students in Pakistan), this study demonstrates that online learning is a multi-level phenomenon and a practice situated within the…

Regarding the fact that the entire spring semester in higher education was based on online teaching realized at the state University of East Sarajevo, and that the students thus gained a completely new experience, the aim of this research is to identify and study the e-learning critical success factors (CSF) on the basis of the students'…

Interest in scaling promising innovations to effect systemic change in education around the world has grown over the last decade. The work of scaling education innovations (up, out, down, and into deep and lasting impact) has always required nimble attention to the unpredictability of implementation. Much has been written about the need for…

The transition from traditional, in-person classrooms to technology-based models like online learning is a significant challenge. This change is not only brought on by the COVID-19 pandemic, but it also presents difficulties for low-income and developing countries that have adopted online education for students who are spread out over a wide area.…

We attempt to replicate Roozenbeek and van der Linden's Western-based study in India by employing the "Bad News Game," an online game, in which players take on the role of a misinformation tycoon. They are exposed to weakened doses of the strategies employed in conspiracy and fake news production with the aim to cognitively inoculate…