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Download full textDzhandzhugazova, Elena A.; Blinova, Ekaterina A.; Orlova, Liubov N.; Romanova, Marianna M. – International Journal of Environmental and Science Education, 2016
The article focuses on the study of the role and importance of innovation, its classification, the problems of its application in the hotel industry with emphasis on the application of sensory marketing tools in the development of the innovative marketing mix within the hospitality industry. The article provides an analysis of the "seven…
Descriptors: Housing, Hospitality Occupations, Innovation, Marketing
Direct linkPavlenko, Aneta – International Journal of Bilingual Education and Bilingualism, 2017
The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…
Descriptors: Language Role, Russian, Commercialization, Case Studies
Chou, Chun-Mei; Shen, Chien-Hua; Hsiao, Hsi-Chi – International Journal of Psychology and Educational Studies, 2016
The study aims to explore tertiary students' entrepreneurial ability of entrepreneurship-embedded internship program in education service industry. To achieve this goal, the study uses interviews, and panel discussions to confirm entrepreneurial ability. In addition, the study utilizes transformation of knowledge and ability to select…
Descriptors: Internship Programs, Service Occupations, Entrepreneurship, College Students
