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Holloway, Sarah L.; Pimlott-Wilson, Helena – British Educational Research Journal, 2020
Education researchers have explored the marketisation of schools resulting from neoliberal education policy, but little attention has been paid to supplementary education markets. Supplementary education services, such as private tuition, are delivered outside of school but designed to improve performance within it. A small body of research…
Descriptors: Marketing, Private Education, Private Financial Support, Tuition