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Ferengi Business Practices in "Star Trek: Deep Space Nine"--To Enhance Student Engagement and Teach a Wide Range of Business Concepts
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Lopez, Katherine J.; Pletcher, Gary; Williams, Craig L.; Zehner, William Bradley, II – e-Journal of Business Education and Scholarship of Teaching, 2017
The purpose of this article is to provide examples of business concepts appearing in science fiction, offering accounting and business educators a means to engage students and allow students to make connections with business concepts outside of the strict business realm, resulting in increased long-term learning. To accomplish this, the "Star…
Descriptors: Business Administration Education, Concept Teaching, Science Fiction, Demonstration Programs