This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 132…

Football teams draw the largest crowds of any American collegiate sport, and with them, both positive and negative attention for colleges and universities. Nearly 50 colleges have added the sport recently, but little research has examined the institutional effects of adding a team. Some of these institutions are regional research universities…

The issue of declining undergraduate enrollments has received considerable national attention over the past decade. The pandemic has exacerbated these concerns as year-on-year enrollments in several states have been severely affected by the pandemic. While this period has been unique, these trends have been a feature of political science…

Historically, community college enrollment is impacted by the economy--the better the economy, the less students seek a community college education. The enrollment at Marion Technical College (MTC) in Florida generally has followed this trend. Prior to COVID-19, the economy in the United States was seeing unprecedented growth and, thus, MTC's…

The author of this article summarizes which, when, where, and how students take introductory economics. Among students who began college in 2012, 74 percent never took economics, up from 62 percent in 2004. Fifteen percent of beginning college students in 2012 took "some economics," and 12 percent were "one-and-done" students.…

Across the landscape of higher education, the COVID-19 pandemic has caused fundamental changes at a variety of scales. To understand which aspects of higher education instruction at the departmental (meso-scale) level were most and least impacted by the COVID-19 pandemic, chairs of geoscience departments at public higher education institutions in…

For years, the impending enrollment cliff has been a regular topic amongst higher education officials. With this event slated to hit undergraduate programs by 2025, it is anticipated that graduate schools will begin feeling the impact by 2029. By examining factors influencing graduate student college choice, enrollment managers can identify ways…

Despite many differences across Pennsylvania's rural school districts, band programs face similar recruitment, retention, and matriculation challenges. Rural school districts in Pennsylvania account for 235 of the 499 school districts in Pennsylvania while educating less than 20 percent of the student population in the state. In addition, rural…

These are the appendices for the report, "Strengthening California's Transfer Pathway." California's higher education system depends heavily on community colleges. California enrolls a much larger share of recent high school graduates in community colleges than other states--but is near the bottom when it comes to enrolling in four-year…

Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

U.S. Catholic school enrollment has declined significantly from a peak in the 1960s. Schools attempting to reverse that trend have relied on marketing and promotion. We use survey data from Chicago Catholic schools to compare Rasch measures of school climate to student growth, school enrollment, and closure. We find that these measures are…

International student mobility is a complex phenomenon influenced by numerous factors. This study examines the prospect of China as a destination country for international students in the post-COVID-19 era. With qualitative data from 30 frontline international educators (support staff in international student recruitment and services) from 30…

This case study research, informed by an Indigenous Research Paradigm, sought to ascertain the impact of a university's decentralised health faculty Aboriginal engagement program. It involved analysis of health faculty and other faculties' 2016-2020 student commencement, enrolment, completion, and retention data. The health faculty was more likely…

Promoting diversity in the scientific workforce is crucial for harnessing the potential of available talent and ensuring equitable access to Science, Technology, Engineering, Mathematics, and Medicine (STEM-M) careers. We have developed an innovative program called Postbaccalaureate Research Opportunity to Promote Equity in Learning (PROPEL) that…

Community colleges fill a unique space in the U.S. higher education system supporting skill development and preparation for students to enter a global workforce. Over time, global workforce demands have prompted community colleges to focus with greater intention on global competency skill development and internationalization of programs and…