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Direct linkBeitelspacher, Lauren; Rodgers, Vikki L. – Journal of Marketing Education, 2018
Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role in developing the knowledge and skills students need to effectively integrate corporate social responsibility (CSR) into their future business endeavors.…
Descriptors: Retailing, Management Development, Marketing, Course Descriptions
