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Download full textPaul D. Witman; Jim Prior; Tracy Nickl; Scott Mackelprang – Information Systems Education Journal, 2024
The winter storm of late 2022 caused difficulties for many US-based airlines, but none more so than Southwest Airlines. Like other airlines, Southwest canceled flights in the early stages of the storm. Their attempted recoveries failed due to procedural and technology issues. The airline was unable to cope with the magnitude of canceled flights,…
Descriptors: Case Studies, Air Transportation, Natural Disasters, Crisis Management
Direct linkDoleman, John P. – ProQuest LLC, 2017
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…
Descriptors: Marketing, Telecommunications, Small Businesses, Semi Structured Interviews
