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Joel K. Johnson – ProQuest LLC, 2024
Alumni giving is a critical revenue stream for Christian liberal arts colleges that originated as Bible institutions. This dissertation presents an in-depth case study of alumni donation patterns, focusing on how the transition from Bible colleges to liberal arts institutions has influenced giving behaviors. The study examines demographic factors…
Descriptors: Alumni, Donors, Private Financial Support, Christianity
Repeated College Alumni Giving: Application of the Commitment-Trust Theory of Relationship Marketing
Lowe, LaKeisha D. – ProQuest LLC, 2019
Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions…
Descriptors: College Graduates, Alumni, Private Financial Support, Educational Finance