Bodywork describes the work people perform on their own and other people's bodies. Often, this work is performed in an effort to meet cultural, symbolic body norms. The aims of bodywork in fitness for older exercisers are said to serve as a means of controlling and resisting the aging process. Given the popularity of group exercise for older…

The purpose of this study was to critically analyse the perspectives of physical trainers and fitness instructors in relation to their body image, professional practice, and the consumer culture. Fourteen fitness professionals (8 personal trainers, 6 fitness instructors), between 28-37 years of age, volunteered to participate in the study. The…