At first glance, parents seem aware of the importance of summer reading, as 94% agree reading over the summer can help their child during the school year. And yet, nearly half of parents with school-age children are unaware of the "summer slide" (47%), the loss of academic skills that occurs when school is not in session and which is…

In April 2020, Scholastic, together with YouGov, conducted a survey to explore aspirations, family attitudes and behaviors around reading in China. The key findings of this research, based on a nationally representative sample of 1,210 parents and children, including 509 parents of children aged 0-5; and 701 parents of children aged 6-17, are…

In early 2017, Scholastic, in conjunction with YouGov, conducted a survey to explore the attitudes and behaviours of English- and French-speaking Canadian children and families around reading books for fun. The key findings of this research, based on a nationally representative sample of 1,939 parents and children, including 371 parents of…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "The Rise of Read-Aloud" is one installment the Scholastic "Kids & Family Reading Report™: 7th…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "Finding Their Story" is the second installment of the Scholastic "Kids & Family Reading Report™: 7th…

This report presents the 6th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on: (1) Reading Books for Fun; (2) Reading Aloud; (3) Summer Reading; and (4) Favorite Children's Books. This research provides both reasons to celebrate as well as a strong motivation to…