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Direct linkBarker, Simon R. – Johns Hopkins University Press, 2021
Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on…
Descriptors: Universities, Reputation, Educational Strategies, Values
