Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

Elite schools, long tasked with creating a future national elite, often now find themselves competing in a global education market. This article explores how one such school, in Switzerland, articulates with the global imaginary of its local geography -- in particular, with images of luxury tourism and safety -- to appeal to a globally wealthy…

The first of two volumes dedicated to this little-explored topic, this volume gathers international perspectives to critically assess how Waldorf education has been perceived and discussed in both public and academic arenas. The book thereby challenges the historical concept of Waldorf education as an international movement championing…

This article aims to bring back into circulation Bourdieu's concept of 'refuge school' to analyse transnational migration for higher education, of privileged students who cannot access the most academically selective institutions. Through the case study of Swiss Hospitality Management Schools (SHMS), I investigate the discursive strategy…

Occupational prestige, the hierarchical perception of occupations, is a neglected issue in studies on vocational education and training, although the attractiveness of apprenticeship programs is strongly affected by their prestige. Based on a qualitative study, this article examines the identity strategies of apprentices whose training programs…

This article investigates elite young people's transitions from the Leysin American School in Switzerland, an elite secondary school, to international higher education. These young people often moved to the UK or the US for higher education -- locations associated with global status in the education market. However, I argue, new configurations of…

University students, especially language learners, have increasingly been using machine translation (MT) systems in the last decade and for all kinds of texts, including homework, assignments and exams. This ubiquity does not translate into visibility as few teachers address the subject in class. Several researchers have shown that MT systems,…

This paper studies the different biographic pathways to an economics and business studies professor position between 1957 and 2000 on the specific case of Switzerland. It focuses on the accumulation and conversion of capitals during academic trajectories, and their relation to three types of resources: scientific reputation, network relations, and…

As a scientific discipline and profession, law has been for centuries at the heart of social and political power of many Western societies. Professors of law, as influential representatives of the profession, are important powerbrokers between academia, politics and the corporate world. Their influence is based on scientific reputation,…

This paper investigates the conditions under which stakeholders in the higher education system in multilingual Switzerland link expectations of students' future economic to the development of human capital. Drawing on ethnographic data collected in a project focusing on mobile students crossing linguistic borders within Switzerland, I examine how…

The present study compares career choice motives of future early childhood educators studying for a tertiary qualification. Suitable analyses of this kind are still missing. Diverging training systems, traditions and professional images in the different countries are related to certain motives. These motives are categorised according to a theory…

Institutional accreditation is an important factor for U.S. institutions in determining if credit or degrees from another institution will be accepted. However, accreditation as we understand it does not often exist outside the United States. This 60-Second Survey, in partnership with the Association of International Credential Evaluators (AICE)…

Purpose: This paper aims to develop a clearer understanding of the role of business education and business schools in fostering global mobility. As business schools seek to educate managers who can work globally and adjust to new business and cultural environments, it is important to assess which specific dimensions of business education, such as…

Occupations differ in their prestige, but little research has examined how workers manage working in a low-prestige occupation. This case study with retail-clerk apprentices in Switzerland uncovers the identity strategies the apprentices employ to help them normalise the situation they find themselves in: they are learning an occupation that is…