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Direct linkEger, Ludvík; Egerová, Dana; Tomczyk, Lukasz; Kryston, Miroslav; Czeglédi, Csilla – Journal of Marketing for Higher Education, 2021
In recent years, social media has provided higher education institutions with new means of communication with their target groups. In this study, research was conducted on top public universities from four countries in Central Europe, with a focus on their Public Relations activities on Facebook. The purpose of this research is to explore the use…
Descriptors: Social Media, Public Relations, Higher Education, Foreign Countries
