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Getting Growers to Go Digital: The Power of a Positive User Experience
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McCornack, Brian P.; Johnson, Wendy A. – Journal of Extension, 2016
Using web-based applications is an innovative approach for delivery of Extension resources. For example, myFields.info is a mobile-friendly application focused on directing stakeholders to information at the field level. Acceptance and diffusion of such applications depends on initial experiences resulting from traditional face-to-face…
Descriptors: Technology Integration, Technological Literacy, Technology Education, Handheld Devices