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Helmin, Michelle G. – ProQuest LLC, 2023
College choice is one of the most significant decisions a family will make. Families with high socioeconomic status often hire independent educational consultants (IEC) to assist their family in college search activities. A review of the literature indicated a gap in the literature regarding IECs' understanding of the factors which influence their…
Descriptors: Consultants, College Choice, School Choice, Undergraduate Study
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Prody, Jessica M. – Communication Teacher, 2016
Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…
Descriptors: Social Justice, Advertising, Consumer Economics, Marketing
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Skimmyhorn, William L.; Davies, Evan R.; Mun, David; Mitchell, Brian – Journal of Economic Education, 2016
Despite thousands of programs and tremendous public and private interest in improving financial decision-making, little is known about how best to teach financial education. Using an experimental approach, the authors estimated the effects of two different education methodologies (principles-based and rules-of-thumb) on the knowledge,…
Descriptors: Educational Finance, Money Management, Knowledge Level, Consumer Education