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The Role of Brand Authenticity for Higher Education Institutions
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Florent Girardin; Inès Blal; Renaud Lunardo – Journal of Marketing for Higher Education, 2024
Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…
Descriptors: Higher Education, Marketing, College Choice, Reputation
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Summary Report. mba.com Prospective Students Survey 2021. Market Intelligence
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Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Career Aspirations. mba.com Prospective Students Survey 2021. Market Intelligence
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Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: College Students, Student Recruitment, Occupational Aspiration, Vocational Interests
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Supplemental Report. mba.com Prospective Students Survey 2020. Market Intelligence
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Graduate Management Admission Council, 2020
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Supplemental Report. mba.com Prospective Students Survey 2019. Market Intelligence
PDF on ERIC Download full text
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Business Administration Education, College Choice, Educational Demand
Neo-Liberal Influences in a 'Conservative' Regime: The Role of Institutions, Family Strategies, and Market Devices in Transition to Higher Education in France
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van Zanten, Agnès – Comparative Education, 2019
This article focuses on the interplay between institutional arrangements, family strategies, and market devices in the transition to higher education (HE) in France with a view to documenting both persistent features of the French 'conservative' educational regime and recent changes, in particular those related to neo-liberal influences. Using a…
Descriptors: Foreign Countries, Neoliberalism, Politics of Education, Institutional Characteristics
Career Aspirations: mba.com Prospective Students Survey 2019. Market Intelligence
PDF on ERIC Download full text
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Occupational Aspiration, Graduate Students, Masters Programs, Business Administration Education