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Vuori, Johanna – Teaching in Higher Education, 2021
Research on student engagement, study engagement and academic entitlement has followed separate paths. This research examined how the concepts relate to each other among traditional and non-traditional Finnish business students (N = 476). A cluster analysis indicated that students form two clusters. Part-time students, students over the age of 25,…
Descriptors: Business Administration Education, Learner Engagement, Student Attitudes, Student Characteristics
Kurki, Tuuli; Masoud, Ameera; Niemi, Anna-Maija; Brunila, Kristiina – European Educational Research Journal, 2018
Today, education is massively affected by marketisation and the drastic demands of the global economy. Integration training for immigrants has fallen prey to that; immigrants are employed to serve market needs, which has been attributed to the creation of "integration as business." In the article, the authors examine how integration…
Descriptors: Marketing, Refugees, Social Integration, Ethnography
Heikkinen, Juho; Isomöttönen, Ville – Industry and Higher Education, 2017
This article examines how students in a multidisciplinary project-based learning course involving real customers perceive their interactions with their customers. The authors conducted a qualitative study and analysed students' learning reports by means of a thematic network analysis. The analysis shows how students perceive their status in…
Descriptors: School Business Relationship, Student College Relationship, Active Learning, Student Projects
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2016
Word-of-mouth (WOM) can be a powerful, persuasive source of information, but relatively little is understood about how consumers utilize information in service evaluations and how the source of WOM (e.g. friends, family) affects attitudes. The importance of WOM is acknowledged in the services context; however, the research field of higher…
Descriptors: Information Processing, Information Sources, Structural Equation Models, Family Role
Pate, Sandra K. – Journal of International Education and Leadership, 2016
International businesses face a difficult task when trying to decide where to place or expand a business that could be located anywhere in the world. Each country is a complex system of human capabilities, technical systems, [infrastructure bases, laws, cultures and economic systems. How can a company know which country is best for it today, and…
Descriptors: Business, Corporations, International Trade, Site Selection