The current study explores metaverse adoption among higher education institutions (HEIs) in the light of a theoretical framework to empower future perspectives of the metaverse as a learning platform. Even though this technology was just recently introduced to the higher education sector, very few attempts have been made to evaluate its impact.…

This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to recommend the university and university brand preference that stems from their own experiences during the university evaluation…

Objective: This study examined the relationship between perceived discrimination and psychological distress among international students during the COVID-19 pandemic. Methods: A total of 188 international students from two large U.S. universities participated in the study. Perceived discrimination, psychological distress, and demographic…

Purpose: This study aims to examine how higher education can mold pro-environmental actions among students with educational social-marketing leads; it probes into the direct influence of four value orientations toward pro-environmental beliefs, norms and behaviors. Design/methodology/approach: This quantitative research sought deductive reasoning.…

The present descriptive study investigated the challenges experienced and the coping strategies used by Egyptian university educators from different institution types while teaching online during the pandemic. The cross-sectional study drew participants (N = 222) from three different academic institution types, private universities, public…

Amidst public calls for greater internationalization, universities are marketing to international students. We explore how universities in regional hubs (Lee & Schoole, 2015) enact "dramaturgical performances" (Goffman, 1959), presenting images of themselves in geopolitical space. We find: (1) bifurcated marketing strategies to…

This paper presents the results of a Classroom Action Research (CAR) on the use of Nearpod, an online platform that facilitates the use of interactive teaching material using mobile devices, to conduct a formative assessment in the classroom. There are two aims of this study. First, exploring the effectiveness of using Nearpod to conduct in-class…

This paper explores the association between technology readiness, (a meta-construct consisting of optimism, innovativeness, discomfort, and insecurity), attitude, and behavioral intention towards e-learning technologies adoption within an education institution context. The empirical study data is collected at two private universities located in…

Private institutions are increasingly visible in the higher education landscape of Egypt. Many of these institutions, however, are within the "demand-absorbing" category, offered at relatively lower fees and requiring lower test scores for admission. Building on interview data, this paper looks at how the graduates of some of these…

Building on a mixed method research approach, this article reports on an analysis of the difference between public and private higher education institutions (HEIs) in Egypt in terms of teaching methods, quality assessment approaches and alumni engagement. An analysis of the survey data compared the experiences of 1,713 graduates of both private…