The development of Global Citizenship Education (GCE) in China has spurred some transitions in cultural education related to English curriculum development. Notwithstanding researchers have discussed cultural education in the field of English language teaching, there is still a dearth of study in Chinese academia about the diachronic analysis of…

Globally, international student recruitment has been one of the main features of higher education internationalisation. Institutions, therefore, continue to devise strategies to attract and recruit international students. Within a globalisation discourse, the current study explores strategies utilised in recruiting international students at a…

The new technology revolution based on Internet, information and communication technology has triggered an upsurge of educational information in the world, including English learning and teaching. The improvement of teacher's information literacy is the key to the success of the current educational informatization reform. From the perspectives of…

English teaching reform is critical for the cultivation of skilled talents and the development of national economy. The paper attempts to analyze the guidance principles of English teaching reform in the higher vocational colleges underlying "The Basic Requirements of English Curriculum Teaching in Higher Vocational Colleges",…

Pragmatic competence has become an increasingly crucial component of language pedagogy. This article reports on a quantitative and qualitative study of ten English language textbooks used in Chinese universities with a particular focus on their coverage of pragmatic knowledge. Detailed analysis focused specifically on the mention of pragmatic…

This paper has reviewed the history of EOP (training) development and then illustrated the curriculum design of cabin service English training from the three perspectives of ESP, CLIL and Business Discourse. It takes the cabin crew English training of China Southern Airlines (CZ) as the case and puts forward an operational framework composed of…

The Theme is a major aspect of how speakers construct their messages in a way which makes them fit smoothly into the unfolding language event. Thematic choice provides clues as to how English learners organize information and shape their texts. Previous studies reveal that English learners deviated from English native speakers in their thematic…

Enhancing students' learning autonomy has been emphasized in the current round of English curriculum reforms by the Ministry of Education (MOE) in China. The initial aim of the new guidelines was developed to enhance students' English proficiency to better fulfil their basic education (Nine-year compulsory education). However, up until now, very…