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Direct linkTaylor, Z. W.; Bicak, Ibrahim – Journal of Marketing for Higher Education, 2020
While academic capitalism pervades many facets of US higher education, this study analyzes paid adwords as a method of academic capitalism in the online marketplace. This article presents findings from a five-month quantitative analysis of paid adwords of the 2018 top "US News & World Report" top 100 national universities. Capturing…
Descriptors: Student Recruitment, Advertising, Universities, Cost Effectiveness
Download full textTaylor, Z. W. – Journal of International Students, 2019
As the number of international students attending U.S. higher education institutions has declined 2 consecutive years (Saul, 2018), several institutions are exploring ways to increase international student interest. In Texas, the sociopolitical climate has become increasingly anti-immigrant (Watkins, 2017), leading many international students to…
Descriptors: Foreign Students, Web Sites, Public Colleges, Access to Information
Who Is My Professor? A Content Analysis of Online Faculty Profiles to Inform Graduate Student Choice
Zaragoza, Danielle; Taylor, Z. W.; Huynh, Jimmy; Lema, Kevin – International Journal of Multidisciplinary Perspectives in Higher Education, 2019
As technology has advanced, faculty members have many ways to connect with current and prospective students. Yet, no extant research has examined online faculty profiles on institutional (.edu) websites. To inform graduate student choice literature, we examined a random sample of 1,500 online faculty profiles across 500 U.S. graduate programs.…
Descriptors: College Faculty, Profiles, Teacher Characteristics, Biographies
Taylor, Z. W.; Bicak, Ibrahim – Community College Journal of Research and Practice, 2019
On January 18th, 2018, the Americans with Disabilities Act (ADA) required all federal aid-receiving institutions of higher education (Title IV) to publish web accessible websites for people with disabilities. To be compliant with federal law, Title IV institutions must now adhere to Web Content Accessibility Guidelines (WCAG) 2.0 standards at the…
Descriptors: Community Colleges, Web Sites, Accessibility (for Disabled), Civil Rights Legislation
Taylor, Z. W.; Burnett, Christopher A. – Journal of Hispanic Higher Education, 2021
The Americans with Disabilities Act (ADA) mandates that all Title IV-participating institutions of higher education publish web accessible websites for students with disabilities. This study sought to evaluate the web accessibility of Hispanic-Serving Institutional (HSI) websites (n = 217). Results suggest that the average HSI website landing page…
Descriptors: Civil Rights Legislation, Federal Legislation, Students with Disabilities, College Students
Taylor, Z. W. – Texas Education Review, 2019
Beginning January 18, 2018, Section 508 of the Rehabilitation Act required all U.S. postsecondary institutions receiving Title IV funds to publish accessible websites, adherent to Level AA Web Content Accessibility Guidelines (WCAG) 2.0. This case study examines the web accessibility of all postsecondary institutions in Texas immediately after the…
Descriptors: Web Sites, Access to Education, Students with Disabilities, Civil Rights Legislation
Charran, Chelseaia; Bicak, Ibrahim; Taylor, Z. W. – Texas Education Review, 2019
Although a wealth of research has explained how postsecondary institutions can support students with disabilities, no studies have articulated which postsecondary institutions are best suited to enroll students with disabilities through quantitative measures over long periods of time. Given the contentious history of special education in Texas, it…
Descriptors: Students with Disabilities, Postsecondary Education, Student Needs, Special Education
