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Using the Theory of Planned Behavior to Encourage Water Conservation among Extension Clients
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Kumar Chaudhary, Anil; Warner, Laura A.; Lamm, Alexa J.; Israel, Glenn D.; Rumble, Joy N.; Cantrell, Randall A. – Journal of Agricultural Education, 2017
Extension professionals can play a role in addressing water scarcity issues by helping home landscape irrigation users to conserve water. This study used survey research to examine the relationship between several variables, including attitudes, subjective norms, perceived behavioral control, personal norms, demographic factors, and past…
Descriptors: Behavior Theories, Conservation (Environment), Water, Extension Education
Using Audience Segmentation to Tailor Residential Irrigation Water Conservation Programs
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Warner, Laura A.; Chaudhary, Anil Kumar; Rumble, Joy N.; Lamm, Alexa J.; Momol, Esen – Journal of Agricultural Education, 2017
Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…
Descriptors: Conservation (Environment), Water, Natural Resources, Use Studies