A large body of research has revealed that viewing example image stimuli tends to constrain creative idea generation. However, the neurocognitive mechanisms underlying such visual fixation in creative cognition are unclear. In the present experiment, we explored whether example images impacted creative imagination and patterns of neural activity…

Previous research indicates that episodic retrieval contributes to divergent creative thinking. However, this research has relied on standard laboratory tests of divergent creative thinking, such as generating creative uses for objects; it is unknown whether episodic retrieval also contributes to domain-specific forms of creativity. Here we start…