Purpose: Americans frequently turn to online social networking sites (OSNs) as a source of news and information. Yet the role of OSNs in knowledge formation about local public schools remains underexamined. This study explores how public knowledge about local schools is constructed on Facebook. Research Methods/Approach: This ethnographic case…

The public often makes judgements about schools and what happens within them, despite rarely setting foot inside of one. Prior research finds that the public relies on word-of-mouth, news media, and online resources that rate and rank schools in order to make decisions. Notably though, much of the existing literature predates the widespread usage…