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Direct linkShahijan, Milad Kalantari; Rezaei, Sajad; Amin, Muslim – Asia Pacific Education Review, 2016
The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students' course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administered on international students, were collected to…
Descriptors: Foreign Students, Path Analysis, Structural Equation Models, Least Squares Statistics
