The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and…

Online resources are becoming increasingly important in undergraduate education and have been associated with a number of advantages and positive outcomes on students' learning experience. However, online resource use by veterinary students for physiology learning remains poorly understood. Thus the present questionnaire-based study aims to…

Internet users may fail to recognize how algorithms filter and personalize information. Two studies explored college students' algorithm awareness across varying contexts. Study 1 examined Facebook users' awareness of its algorithms (N = 222). Only about half recognized that Facebook does not show all their friends' posts. These students more…

Information Literacy (IL) has been named a key competence for the twentyfirst century and is being progressively introduced in many compulsory school curricula. Nonetheless, the actual implementation of effective IL education cannot be carried out without the sound preparation of teachers. This study explores the naïve, pre-instruction conceptions…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

Lifelong learning, with the help of digital technology, possesses the capacity to offer individual significant advantages to individual learners. This paper examines both the diverse approaches to lifelong learning and the digital tools available to promote these strategies. The paper contains a review of some of the main articles pertaining to…

In this article, we discuss the dynamics that led to viewing of 18 five-minute videos, created as part of a business dynamics course and made freely available on Internet. Over a period of five years, the videos were watched 2,740 times in 80 countries. The goal of our research was to understand what dynamics drove the viewership. We collected…

While YouTube has a wealth of educational videos, how self-guided learners use these resources has not been fully described. An analysis of search engine queries for help with the use of Microsoft Excel shows that few users search for specific features or functions but instead use very general terms. Because the same videos are returned in…

The EdHub Library is an online teacher professional development platform that serves 250 school districts as part of the Network for Educator Effectiveness in Missouri. It has a collection of more than 300 online activities. This design case describes the efforts of re-developing EdHub due to technical and usability issues of the first generation…

Background: Few studies have attempted to examine how young adults search for health information on the Internet, especially information related to weight control and weight management. Purpose: The purpose of this study was to determine search strategies that college students used for finding information related to weight control and weight…

Digital media technology has become an integral part of daily life for almost all young students, and for the majority of Saudi EFL (English as a Foreign Language) students. Digital media technology may not be limited to one or two kinds; it has various types such as software and programs, devices, application, websites, social media tools, etc.…

The use of web applications has become a trend in many disciplines including education. In view of the influence of web application in education, this study examines web application technologies that could enhance undergraduates' learning experiences, with focus on Quantity Surveying (QS) and Information Technology (IT) undergraduates. The…

Technology is always changing, always improving, and always pushing the envelope for how one works in education. In this increasingly connected age, people have seen rapid growth in social network tools such as Twitter and Facebook. These sites are representative of Web 2.0 resources where users contribute content. Other examples of Web 2.0 sites…

Quickly accessing the contents of a video is challenging for users, particularly for unstructured video, which contains no intentional shot boundaries, no chapters, and no apparent edited format. We approach this problem in the domain of lecture videos though the use of machine learning, to gather semantic information about the videos; and through…

In recent years, tags have become a standard feature on a diverse range of sites on the Web, accompanying blog posts, photos, videos, and online news stories. Tags are descriptive terms attached to Internet resources. Despite the rapid adoption of tagging, how people use tags during the search process is not well understood. There is little…